Fotografía: Fernando Guerra FG+SG

GEZA, in the project for the New Headquarters and Production Complex for PRATIC, reinterprets and redefines the notion of industrial space by exhibiting a capacity to combine in the project aspects the firm has been continuously developing and exploring in previous work and research, especially that concerning the design of residential projects.
The quality of landscape design and architectonic detail arises from this combination to ultimately create an example of innovative thinking and technique. Giovanni Damiani, a prominent architectural critic, agrees, “In the work of GEZA there are continuous reminders of the 50s, whether it’s through the techniques employed to design, in changes that may be traced through the facades, or more importantly in the manner in which spaces and details are developed…Neutra, Ellwood, and at times Soriano are no longer Masters whose techniques serve as distant examples, but have become the companions to whom the project refers in terms of details, solutions, joints, and, in the end, of ways to construct and stitch together spaces”.



